What is Giftag? It’s an easy way to give a personal gift.

Why You're Losing Great People (and Customers) Without Realizing It

You’ve hired well. You’ve delivered value. And yet, customers go silent. Employees quietly leave. What happened?

The problem isn’t your product or your culture. It’s the absence of personal connection at critical moments.

That’s what loyalty is built on. And that’s where most brands—and even great leaders—fall short.

The Loyalty Gap: Where Logic Fails and Emotion Wins

Giftology author John Ruhlin said it best: "If you want to have more influence, be more memorable."

And yet, most loyalty tactics are transactional: discounts, points, swag.

The science says otherwise:

Customers who feel appreciated are 5x more likely to stay loyal.
Employees who feel recognized are 63% more likely to stay for another year (HBR, 2024).
Small, unexpected gestures outperform expensive, expected ones (Chip Heath, The Power of Moments).

This is why a simple, thoughtful act—like a Giftag—changes everything.

What Makes Giftag Work: A Data-Backed Loyalty Engine

Giftag is not just a clever greeting card. It’s a behavioral science tool that triggers memory, emotion, and action:

Direct mail has a 5x higher open rate than email. Nearly 98% of Americans check their mail daily (Gallup, DMA).
Video boosts memory retention by 95% and deepens emotional connection (Carmen Simon, MarTech).
Personalized gifts increase customer retention by up to 30%, especially when recipients get to choose (Sendoso, Ncentiva).
Analog + digital campaigns are 62% more effective than digital alone (USPS, Data Axle).

With Giftag, recipients scan a QR code, see a personal video, and choose a gift card from top brands—no login or app required.

The ROI of a $25 Thank You

Business leaders often ask: "Is it worth it?"

Let’s do the math:

A $25 Giftag sent to a client or employee can trigger a rebooking, referral, or retention that yields hundreds or thousands.
One marketing firm saw a 3x lift in referral volume using physical mail + gift card follow-ups.
An Airbnb host boosted return stays by 15% with post-checkout Giftags (Airbnb.com).

In other words: One moment of generosity beats months of drip emails.

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From Transactional to Transformational: Use Cases

For Businesses:

Thank top clients after a project or renewal.
Surprise loyal customers on their anniversary.
Re-engage dormant accounts with a personal video.

For Nonprofits:

Thank donors with a heartfelt message and small gift.
Celebrate volunteers and staff milestones.
Send end-of-year gratitude to board members.

You’re Not Just Giving a Gift. You’re Creating a Moment.

As The Power of Moments teaches us, people remember peaks, not averages. And as Seth Godin reminds us in Tribes, people crave belonging.

Giftag lets you deliver both. In under a minute.

So the next time someone tells you loyalty is hard to measure, remember this: Loyalty is a feeling. Giftag helps you create it.

Try sending your first Giftag today and see the difference.

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Sources

Sendoso Corporate Gifting Study (2024): Found that customers who feel appreciated are 5× more likely to stay loyal, and personalized gifts can increase customer retention by up to 30%.

Harvard Business Review (2024): Reported that employees who feel recognized are 63% more likely to stay for another year.
Chip Heath, The Power of Moments: Demonstrates that small, unexpected gestures often have a greater emotional impact than expensive, predictable ones.
Data & Marketing Association (DMA) and USPS: Direct mail continues to outperform email, with an open rate up to 5× higher.
Gallup + USPS Household Diary Study: Show that nearly 98% of Americans check their mail daily.
Carmen Simon, MarTech, OneDay Research: Reveal that video improves memory retention by up to 95% and fosters deeper emotional connection.
Ncentiva + Corporate Gifting ROI Reports: Highlight the power of personalized gift cards in building loyalty and encouraging action.
USPS & Data Axle Omnichannel Campaign Study: Blending analog and digital (e.g. mail + video/QR) increases campaign effectiveness by 62%.
Sendoso Customer Case Study: One marketing firm tripled their referral volume by combining physical mail with digital follow-up.
Airbnb Host Report (Community): Hosts using personal thank-you Giftags after checkout saw a 15% increase in return stays.

Loyalty Is a Feeling, Not a Program: How Giftag Drives Retention With a Human Touch